We reach out to the right people
We reach out on your behalf — personally and under your brand — to people who are relevant and potentially interested.
Marketing Strategy
Marketing is dynamically changing. Campaigns that worked for you a year ago may not be doing anything today. It only takes one workshop to create a new and, more importantly, functional strategy.
What objectives do you have?
What do you expect from digital marketing? How many new customers do you need to acquire? What are the specific objectives? Together, we define goals and measurable KPIs.
Example:
What are your current challenges?
Which marketing activities are implemented? How do your sales work and what challenges are you currently facing?
Example:
Who are your ideal customers?
What does a good customer profile look like? Together, we define the demographic and psychographic profile of the customers you need to target.
Example:
Does your service cover the needs of your customers?
Understanding customers and being able to speak their language is the key. Together we define the real needs and benefits for clients and how your product addresses them.
How to decide on content and communication channels?
In this part of the workshop we will focus on the form, content and communication channels and tools to target potential customers.
How fast do you want to reach your goals?
What kind of budget can we work with? How do we set up campaign ROI and stagger activities to match your capacity and needs?
Content optimization for digital marketing
Before we launch campaigns, we prepare the individual digital components such as websites, social media, analytics tools, etc. for maximum campaign performance.
Demand Generation - address a relevant target group and get them interested
In this phase of communication campaigns, we reach out to a wider audience of relevant leads through organic and paid content campaigns.
Intent Data & Scoring - identify contacts with the highest interest
We will track and measure contact interactions (intent data) – e.g. watching videos, visiting websites, opening emails, etc.
Account Based Marketing - target the right contacts with the right message
At this stage, we only target our campaigns at leads with high level of interest and interactions with our content. We reach out to these contacts with personalized communication (LinkedIn messages, email sequences, etc.).
Getting enquiries and sales
The target output of the campaigns are the enquiries received by the sales team or the sales made directly (in the case of e-commerce).
Analytics and reporting
We constantly monitor, evaluate and optimize the performance of campaigns. We send regular reports to the customer and suggest improvements.
Acquisition Campaigns
We strive to make sure that all campaigns bring results, and that at the end they get you customers who see value in your products. The goal is to be continuously in sight of the right leads and to give the right attention to those we have identified as being the most interested in your products.
Working with the Sales Team
Collaboration and data sharing with the sales team is crucial to the effectiveness of campaigns. We also measure the success rate of salespeople and verify the relevance of opportunities.
Make the most of your connections and opportunities
We use CRM to analyze and evaluate opportunity and sales data. The project can also include the implementation and deployment of processes in HubSpot or Pipedrive CRM.
Is there a way to sell more to existing clients?
We are happy to help sales teams strategize and reach out to active clients to increase sales.
Activate "sleeping" contacts
If you’re a long-established business, you’re sure to have a number of contacts in your CRM that have inquired about you in the past or inactive clients. We’re happy to set up campaigns to try and activate them.
