Energy Twin – Building a Sustainable Growth Engine for a Global Energy Tech Startup
Challenge
Energy Twin is a Czech technology company delivering advanced AI tools and expert services for building energy analysis. Despite having cutting-edge products and strong technical expertise, the team needed clarity on which products to prioritize, how to reach the right customers internationally, and how to build a consistent marketing and sales engine with limited internal resources.
Solution
We became part of the Energy Twin team — supporting them in marketing, sales, and strategy on an ongoing basis.
Over two years, we:
Validated and prioritized their product portfolio, focusing on the most scalable SaaS and service solutions.
Built and organized their CRM in HubSpot, defining key customer segments.
Designed and launched automated outreach campaigns via email and LinkedIn.
Set up continuous lead generation and scheduled meetings with potential clients.
Took an active sales role, where our consultant now directly manages deals.
Produced and moderated a webinar series that attracted over a hundred highly relevant participants organically.
Developed a new website and implemented a consistent content strategy — enabling the team to publish expert articles and grow their LinkedIn audience to 700+ followers.
Modeled a partner program and supported the company’s vision, strategic direction, and internal processes.
Result
Today, Energy Twin is recognized as a visible influencer in the field of Energy Management and Energy Savings. Their content resonates with professionals across Europe and the US, while their webinars attract steady organic attendance.
By outsourcing marketing and part of the sales function, the company gained access to a senior multidisciplinary team — from strategy and content to automation and sales — in a sustainable and cost-effective way.
After two years of collaboration, Energy Twin has a clear product portfolio, growing market presence, and a strong foundation for scaling internationally.
