Lesson 2 of 4
In Progress


Create one Persona Profile as practice. You can choose either a real person – your business partners or customers you already know – or a completely fictional character. Work on a digital presentation or on a paper. 

Feel free to use our template on the next page.


If you don’t have customers yet and are about to “guess” who your clients are, here is a great exercise to start with – Write a hundred sentences about your ideal client. Let the ideas flow and stick to a hundred sentences! It works like magic. Try it!