Welcome in Playou

Experts in Customer Education Strategies and Video Content

30+ creative experts

At Playou, we are led by a team of experienced creative managers and consulting specialists who bring a wealth of knowledge and expertise to every project. Our dedicated team of over 30 creative experts, including illustrators, animators, sound designers, copywriters, and coders, work collaboratively to create exceptional content that exceeds client expectations.

Management team

Veronika Hladisova

Art Director experienced in design, graphic animation, and production management. Skilled in illustration, front-end design, and branding.

Daniel Ladra

The experienced creative director who has driven hundreds of educational content projects, bringing creativity and expertise to empower organizations through customer education.

Petra Roberts

Main communicator for new clients, managing partner network globally and overseeing tenders.

Marina Ladra

Chief concept designer and production manager, specializing in illustration and animation. Accomplished in diverse design projects.

Radim Hladis

CEO of Playou, a consultancy specializing in customer education and business. Radim provides valuable insights and guidance to create impactful learning experiences that drive business growth and customer satisfaction.

Daniela Vrtiskova

Chief copywriter and marketing expert. Former spokesperson, currently teaching marketing at Newton University in Prague.


  • Founded in 2014, Playou is a leading company specializing in the creation of strategies and content for customer education. Our expertise lies in video content production, where we excel in delivering high-quality animated videos that captivate audiences and drive engagement.

  • Based in Prague, in the EU, our reach extends globally. While our main focus is on clients within the EU and UK, we have successfully served clients across the globe, including the USA, Canada, South America, Australia, and South Korea. Our geographical diversity allows us to understand and cater to the unique needs and preferences of a wide range of markets.

  • With a strong track record, we have successfully completed over 1,000 content creation projects for more than 200 global brands. Our portfolio showcases our commitment to delivering innovative and impactful content that educates, engages, and inspires audiences.

  • We foster partnerships with dozens of video productions worldwide, enabling us to leverage the expertise and resources of a diverse network. Additionally, we have formed a strategic partnership with SaaS Academy Advisors, leveraging the insights and experience of the former Hubspot team in customer education consulting.

  • At Playou, we are dedicated to helping our clients unlock the power of customer education through exceptional strategies, captivating video content, and valuable insights. We look forward to partnering with you to achieve your educational goals and drive meaningful results.

How We Work with Clients

With our structured approach, interactive workshops, unified strategy creation, solution delivery, visual prototyping, and collaboration, we foster success for our clients.

Interactive Workshops

We believe that workshops are the foundation of our collaboration. Whether conducted online or onsite, these interactive sessions serve as a platform for engagement. We strive to involve all stakeholders from the client's team, fostering open communication and mutual understanding.

Unified Strategy Creation

It is crucial to have a deep understanding of each other's objectives and requirements. Through our collaborative workshops, we work closely with the client's team, aligning our expertise with their unique insights. We create strategies that drive results and establish a seamless partnership.

Delivery and Accountability

We go beyond providing recommendations. Our team takes ownership of delivering solutions, ensuring accountability for the advice and strategies we propose. By taking this responsibility, we remain committed to the success of our clients and stand by the solutions we provide.

Visual Collaboration

Through prototypes and scenario simulation, we make concepts tangible for effective decision-making. Our collaboration spans teams from sales, support, customer success, marketing, and the company board, ensuring comprehensive insights and well-rounded strategies.

1000+ projects

We have helped our clients educate tens of millions of their users and potential customers.