Visual Storytelling for Business

Through personal experience-based creative process, this course puts you on the path to presenting your own story.

25 lessons
(18 video lessons)

Quizzes & Tasks

Certification upon completion

What You’ll Learn

This course helps you to define your audience and your content. It introduces the principles of crafting a story so you feel confident using them in your everyday life. It will present you with three powerful visual tools to make your story more emotional, captivating, and better understood. It opens up space for your own creation. You will learn to:

Express effectively what you have to say
Create engaging presentations
Create a storyline
Make visuals to support what you want to say
Tell stories in front of the camera

Storytelling in practice

Learn how to convert your story into a visual form, making it intelligible and memorable.

We will take you through the building blocks, necessary to build a story that will impact your audience. Understand the story structure and deliver compelling presentations.

Memorable presentations

Storytelling is a successful strategy to make your ideas remembered and acted on. You will learn about all its aspects and possible applications.

Power of pictures

When people see what you think, you build a bridge and create a relationship. Learn how to reach your public better by knowing about emotions.

How to get the most of this course

Get and use the tools

Our instructive videos will give you the tools and information you need. We will walk you through your own creative process, step by step, with weekly assignments.

Repeat

Visual storytelling is a set of skills. Get better by practising them.

Schedule time for this course

Give it the time and focus. We recommend an investment of approximately 8 hours. Find a non-distracting environment when doing the course.

Assignments

Get the most out of the course by doing the practical assignments. Submit your work, and you will not only get satisfaction but also receive a certificate of completion.

Meet your instructors

Brian Caspe

Actor / Storyteller

Brian is an actor, acting teacher and trainer who has worked with hundreds of students to bring their passion to the surface. He has appeared in many Hollywood movies and television shows – e.g. Jojo Rabbit (2019), Mission: Impossible – Ghost Protocol (2011) and Wanted (2008).

Justin Svoboda

Actor / Storyteller

Justin is an actor, host, and lecturer. Storytelling is his passion as well as helping others to develop their speaking and presentation skills. In his more than 20 years of experience, he has worked with big corporations as well as with schools, social workers, or actors.

Daniel Ladra

Creative Director / Partner at Playou

Daniel has been a creative director for more than four hundred video projects. He has worked for clients such as Konica Minolta, Skoda Auto, Budweiser, PwC, MasterCard, DELL, Skrill, and others. He and his team have shaped countless stories that brought those projects to life.

The Visual Storytelling is a great course to get an introduction on the most important steps for creating a video. During the course, that you can do at your own pace but with a continuous interactions with other students and teachers, I had the opportunity to create a script to describe my own organisation. The interesting feedbacks from the others and the personal discussions within the class helped me a lot to go through the creative process smoothly and effectively.
Elisabetta Delponte | R&D Communications Manager, Konica Minolta | Student of Visual Storytelling for Business (Cohort)