Video Marketing Essentials

Learn to create impactful video content.

This course provides an overview of valuable video marketing strategy and a simple methodology you can follow to set your video marketing activities on the right path.


Validate your knowledge after every lesson.


Complete your video strategy canvas following the instructions in the course.


Use templates and learn by example.

What You’ll Learn

When it comes to video marketing, many steps precede video content creation, from setting the right goals, identifying the target audience’s key characteristics, and choosing the right video format for the job. In this course, you’ll learn the basics of setting a communications strategy and planning video content. You will learn:

  • Shape a video marketing strategy using a simple canvas
  • Set measurable goals
  • Define your target audience
  • Identify the sale stage of your target audience and define your communication funnel
  • Choose suitable video formats depending on your goal, target audience and their stage in the communication funnel
  • Choose suitable distribution channels

Meet your instructor

Daniel Ladra

Daniel Ladra

Creative Director / Partner at Playou

Daniel has been a creative director for more than four hundred video projects. He has worked for clients such as Konica Minolta, Skoda Auto, Budweiser, PwC, MasterCard, DELL, Skrill, and others. He and his team have shaped countless stories that brought those projects to life.

Not Enrolled

Course Includes

  • 8 Lessons
  • 16 Topics
  • 6 Quizzes
  • Course Certificate