This course provides an overview of valuable video marketing strategy and a simple methodology you can follow to set your video marketing activities on the right path.
Quizzes
Validate your knowledge after every lesson.
Tasks
Complete your video strategy canvas following the instructions in the course.
Templates
Use templates and learn by example.
What You’ll Learn
When it comes to video marketing, many steps precede video content creation, from setting the right goals, identifying the target audience’s key characteristics, and choosing the right video format for the job. In this course, you’ll learn the basics of setting a communications strategy and planning video content. You will learn:
- Shape a video marketing strategy using a simple canvas
- Set measurable goals
- Define your target audience
- Identify the sale stage of your target audience and define your communication funnel
- Choose suitable video formats depending on your goal, target audience and their stage in the communication funnel
- Choose suitable distribution channels
Meet your instructor
Daniel Ladra
Creative Director / Partner at Playou
Daniel has been a creative director for more than four hundred video projects. He has worked for clients such as Konica Minolta, Skoda Auto, Budweiser, PwC, MasterCard, DELL, Skrill, and others. He and his team have shaped countless stories that brought those projects to life.
Not Enrolled
Course Includes
- 8 Lessons
- 16 Topics
- 6 Quizzes
- Course Certificate
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