How UOL Accounting Increased Sales with Customer Education

Jana Jáčová, founder of UOL Accounting, has been educating customers for years. Since then, she has seen increase in sales and customer satisfaction.
How to reduce customer churn rates?

Every business struggles with customer churn. How to lower customer churn rate? Read our tips that will help you to excell in communicating with customers.
What is the Educational Sales Funnel?

Customer Education Sales Funnel is a principle that ensures that you give your customers enough information to make an informed decision.
How to build a Customer Education Academy?

Let me take you through a step-by-step guide to building a Customer Education Academy.
Why is it good to have smart customers and how to get them?

The more effort you put into making sure that potential customers understand the value of your products, the more qualified customers you will get.
Customer Education Program should be a Top Priority

Customer Education Program increases success rates of both sales and marketing activities.
Customer Education: Paid vs. free education. Which is better?

How to create a sustainable customer education model? Paid vs. free education. Which is better?
Customer Education vs Marketing – which is better?

Customer Education or Marketing? Customer education as part of marketing. I see it as an attitude or a strategy. You could also say it is a mindset.
6 Tips to Get Customers You’ll Love

The acquisition is an expensive business, and its price keeps increasing. That’s why I wrote down a few tips on surrounding yourself with customers with the most significant value for the company. I want to write something other than general and theoretical advice. Since I run Playou, I’ll be writing about what customers are best […]
Customer Education Content that will Spice up Your Website

If your website is feeling a bit stale, it’s time to spice things up with some customer education strategy content. Here are 5 types of content that will do the trick.