Customer Education
Advisory Services

Maximize your customer education initiatives. Develop a comprehensive strategy for long-term success. Our expert advisory services guide you to outstanding results.

Advisory team

Daniel Ladra

The experienced creative director who has driven hundreds of educational content projects, bringing creativity and expertise to empower organizations through customer education.

Radim Hladis

CEO of Playou, a consultancy specializing in customer education and business. Radim provides valuable insights and guidance to create impactful learning experiences that drive business growth and customer satisfaction.

Chris LoDolce

Partner consultant from SaaS Academy Advisors and former Hubspot Academy Director. Chris has played a pivotal role in designing, building, and scaling one of the most successful customer academies in the world during his 9+ years at HubSpot. 

Our services

Customer Education Strategy

Developing a comprehensive strategy aligned with business objectives, identifying target audiences, defining learning objectives, and outlining the most effective approaches for delivering educational content.

Program Development

Designing and implementing customer education programs that are engaging, interactive, and tailored to meet the specific needs of the target audience. This includes selecting appropriate delivery methods, creating curriculum structures, and developing measurement and assessment frameworks.

Content Development

Creating educational content that effectively communicates key concepts and empowers customers to succeed. This involves developing engaging instructional materials, such as online courses, videos, tutorials, and documentation, that align with learning objectives and resonate with the target audience.

Learning Experience Design

Designing and enhancing the learning experiences to ensure they are user-friendly, intuitive, and enjoyable for the customers. This may involve incorporating gamification elements, interactive exercises, and personalized learning paths.

Technology Integration

Advising on the selection and implementation of suitable technology platforms, learning management systems (LMS), or customer education platforms that support the delivery and management of educational content effectively.

Measurement and Optimization

Establishing metrics and performance indicators to evaluate the effectiveness of customer education initiatives. This includes analyzing learner engagement, knowledge retention, and business impact, and making data-driven recommendations for continuous improvement.

Training and Enablement

Providing training and enablement programs for internal teams responsible for delivering customer education, ensuring they have the necessary skills and knowledge to execute successful educational initiatives.

Program Evaluation and Evolution

Conducting regular evaluations of customer education programs to identify areas for improvement and refinement. This involves gathering feedback from customers, analyzing program effectiveness, and making iterative adjustments to enhance the overall educational experience..

Customer Education ROI Analysis

Measure ROI of education initiatives by assessing impact on key metrics like customer retention, upsell/cross-sell, satisfaction, and revenue growth. Gain insights to make data-driven decisions and allocate resources effectively.

How We Work with Clients

With our structured approach, interactive workshops, unified strategy creation, solution delivery, visual prototyping, and collaboration, we foster success for our clients.

Interactive Workshops

We believe that workshops are the foundation of our collaboration. Whether conducted online or onsite, these interactive sessions serve as a platform for engagement. We strive to involve all stakeholders from the client's team, fostering open communication and mutual understanding.

Unified Strategy Creation

It is crucial to have a deep understanding of each other's objectives and requirements. Through our collaborative workshops, we work closely with the client's team, aligning our expertise with their unique insights. We create strategies that drive results and establish a seamless partnership.

Delivery and Accountability

We go beyond providing recommendations. Our team takes ownership of delivering solutions, ensuring accountability for the advice and strategies we propose. By taking this responsibility, we remain committed to the success of our clients and stand by the solutions we provide.

Visual Collaboration

Through prototypes and scenario simulation, we make concepts tangible for effective decision-making. Our collaboration spans teams from sales, support, customer success, marketing, and the company board, ensuring comprehensive insights and well-rounded strategies.